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Generate Content

Finally, search engines like useful content – and lots of it. Of course you can write your own content, e.g. blogs, articles, product or other reviews, and summaries of other people’s articles (you can never underestimate the value of original content). Or, failing that, you can generate content on your site using content produced by other people. And you don't even have to infringe copyright, e.g. use press releases.

A very effective way to generate content is to invite people to leave comments – Amazon uses this trick. Discussion forums follow this same principle.

• Be Known to the Search Engines
• Use the Right Keywords Effectively
• List Your Site With Trusted and Niche Directories
• Generate Content
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